Interactive Dynamics of Bullet Comments in Agricultural Livestreaming: A Dual-Path Analysis of Conversion Efficiency in Rural China. Accounting, Marketing and Organization, [S. l.], v. 1, n. 2, p. 48–73, 2025. DOI: 10.71204/p848kc56. Disponível em: https://amo.cscholar.com/article/view/1000207. Acesso em: 18 sep. 2025.