Accounting, Marketing and Organization(AMO) is a peer-reviewed academic journal committed to advancing knowledge in the wide domains of financial accounting, internal controls, auditing, government accounting, marketing strategies, consumer behavior, retailing, e-commerce, advertising, social media communication, business strategy, financial market, and global market.
We hold a particular interest in how accounting plays the important role in corporate management, how corporate strategy functions in the global market, and how marketing strategies influence consumer behavior and the society. We also highlight critical issues in marketing, such as product innovation strategy, advertising, service, consumer relationship management. Through robust theoretical exploration and empirical validation, Accounting, Marketing, and Organization endeavors to bridge academic inquiry with real-world application, helping managers make informed decisions in an ever-changing market landscape.
Our journal welcomes review articles, case studies, survey studies, and policy analyses that shed light on the operational, regulatory, and societal dimensions of accounting, marketing and management. By integrating sound methodologies and well-articulated arguments, these pieces expand upon conventional frameworks, offering fresh insights into the evolving nature of business management.
To ensure academic integrity and impartiality, we employ a double-blind peer review procedure for all submitted manuscripts. This process upholds anonymity for both authors and reviewers, aiming to produce fair and unbiased evaluations based solely on scholarly merit. Our editorial board is comprised of international specialists in marketing, communication, business strategy and accounting. Together, they help maintain the journal’s high standards of rigor, relevance, and clarity.
Highlight:
Financial accounting
Accounting strategies
Auditing
Capital market
Corporate finance
E-commerce
Consumer behavior
Retailing and advertising
Social media
Management
Accounting, Marketing and Organization(AMO) is a peer-reviewed academic journal committed to advancing knowledge in the wide domains of financial accounting, internal controls, auditing, government accounting, marketing strategies, consumer behavior, retailing, e-commerce, advertising, social media communication, business strategy, financial market, and global market.