Vol. 1 No. 1 (2025): Accounting, Marketing and Organization

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Accounting, Marketing  and Organization(AMO) is a peer-reviewed academic journal committed to advancing knowledge in the wide domains of financial accounting, internal controls, auditing, government accounting, marketing strategies, consumer behavior, retailing, e-commerce, advertising, social media communication, business strategy, financial market, and global market.

Published: 2025-04-27

Full Issue

Articles

  • The Impact of Digital Media Technology on Digital Twins: The Moderating Role of Personalized Advertising

    Jun Cui (Author)
    1000017
    DOI: https://doi.org/10.71204/86fvy772

  • Data-Driven Insights into the Pet Industry: Market Dynamics, Trade Policies, and Sustainable Growth Strategies

    Jiahao Kong, Dongxu Li, Qingzhuo Wang (Author)
    1000037
    DOI: https://doi.org/10.71204/cwfbwq11

  • Impact of Economic Policy Uncertainty on Merger and Acquisition Decisions: Evidence from Chinese A-Shares

    Wen Chen (Author)
    1000042
    DOI: https://doi.org/10.71204/n5b24y27

  • A Literature Review on the Application of Artificial Intelligence in Financial Statement Analysis

    Mengxin Shi (Author)
    1000062
    DOI: https://doi.org/10.71204/dd26he23

  • The Impact of Market Uncertainty on ESG Performance: Digital Transformation as a Moderator in Chinese Technology Firms

    Jun Cui (Author)
    1000066
    DOI: https://doi.org/10.71204/pnk0d988

  • Research on the Impact of ESG Rating Divergence on Audit Fees

    Yifei Yin (Author)
    1000068
    DOI: https://doi.org/10.71204/cp8dn158