The Impact of Marketing Model Transformation on Corporate Financial Performance: A Case Study of Luckin Coffee. Accounting, Marketing and Organization, [S. l.], v. 2, n. 1, p. 16–28, 2026. DOI: 10.71204/1gv08j64. Disponível em: https://amo.cscholar.com/article/view/1000427. Acesso em: 6 may. 2026.