A Multi-Actor Collaborative Perspective: Investigating the Influence Pathways of Social Media Communication Compliance in the Context of the 15th Five-Year Plan

Yingnuo Qi; Yunhui Cheng

doi:10.71204/jgemqg28

Authors

Yingnuo Qi Wenzhou Medical University Author
Yunhui Cheng Wenzhou Medical University Author

DOI:

https://doi.org/10.71204/jgemqg28

Keywords:

Multi-stakeholder Collaboration, Social Media, Communication Compliance, Platform Governance, 15th Five-Year Plan

Abstract

With the development of the digital economy and the proliferation of social media platforms, the compliance of corporate communication activities on these platforms has increasingly become a focal point of attention for both society and academia. Based on the theory of multi-stakeholder collaborative governance, this paper constructs a theoretical model examining how platform policy implementation, platform control intensity, and public and corporate compliance awareness influence the compliance of social media communication. It also delves into the core pathways and underlying mechanisms affecting social media communication compliance within the context of the 15th Five-Year Plan era. The findings reveal that the degree of platform policy implementation directly and positively influences communication compliance. Platform control intensity mediates the relationship between platform policy implementation and communication compliance. Meanwhile, public compliance awareness and corporate compliance awareness moderate the relationship between platform policy implementation and communication compliance. This study explains the formation mechanism of social media communication compliance from a multi-stakeholder collaborative perspective, providing theoretical foundations and practical insights for improving platform governance systems and enhancing the level of compliant communication by platforms and enterprises.

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