Accounting, Marketing and Organization(AMO) is a peer-reviewed academic journal committed to advancing knowledge in the wide domains of financial accounting, internal controls, auditing, government accounting, marketing strategies, consumer behavior, retailing, e-commerce, advertising, social media communication, business strategy, financial market, and global market.
We hold a particular interest in how accounting plays the important role in corporate management, how corporate strategy functions in the global market, and how marketing strategies influence consumer behavior and the society. We also highlight critical issues in marketing, such as product innovation strategy, advertising, service, consumer relationship management. Through robust theoretical exploration and empirical validation, Accounting, Marketing, and Organization endeavors to bridge academic inquiry with real-world application, helping managers make informed decisions in an ever-changing market landscape.
