Application of Digital Transformation in Financial Management —A Case study on Gree Electric Appliance Co.

Qinghua Huo

doi:10.71204/rn780983

Authors

Qinghua Huo Hebei University Author

DOI:

https://doi.org/10.71204/rn780983

Keywords:

Digital Transformation, Financial Management, Gree Electric Appliance

Abstract

With the rapid development of information technology, the digital economy has become a new engine of global economic growth, and traditional financial management faces many challenges, while digital transformation provides new ideas and tools. Gree Electric, as a leading global home appliance manufacturer, has actively promoted digital transformation in recent years and carried out many explorations and practices in the field of financial management. By analyzing the case of Gree Electric, the study builds a model for the application of digital transformation in financial management, discusses its role in improving efficiency, optimizing decision support and risk control, and points out the challenges faced in the transformation process, such as the complexity of technology and business integration, organizational and talent bottlenecks, and data security risks. The study aims to provide experiences and references on digital transformation for other enterprises and to promote the innovation and development of financial management models.

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